How Can eHealth Help The Common Man Avail Health Insurance

How Can eHealth Help The Common Man Avail Health Insurance

We have always learned that health is wealth, which is quite understandable. A good health is a basic aspiration and also a fundamental requirement which has found its place in the second layer of Maslow’s Hierarchy Triangle.

Life is uncertain and healthcare costs are always on the rise. That is why to protect us from unfavourable situations and hefty medical bills, health insurance is there. A small annual premium safeguards us against several unfavourable situations at the time of a medical emergency. Although with more than 70% of Indians not having a health coverage, its adoption among Indian population us at a nascent stage, insurance companies, IRDA, and governments through their various programs have been spreading the word about the significance of medical insurance; and corporate employee benefits include health coverage anyway. Moreover, with health-for-all objective, the Aarogyasri Scheme of the Telangana government is providing financial protection of up to ₹2 lakhs to the economically weaker families in the state.
By and large, the reach of the health insurance is increasing and the coverage is mitigating the health worries of a bigger Indian population by the day.

However, there is something important to note. Whether it is an individual or corporate group health insurance, there are certain challenges in these general health insurance schemes. They do not provide comprehensive coverage especially from the best healthcare providers, and the patient is hit by a hard reality at the time of need.

To quote a few such aspects, Aarogyasri programme covers a little over 950 programmes and focuses mainly on critical illnesses. While the 950 is an impressive number, anything brimming over this list does not earn the attention of the programme. Moreover, ₹2 lakhs may be too low an amount for certain treatment and long-term care. Furthermore, the programme is designed majorly to provide curative care rather than take preventive measures for a disease or an epidemic. Needless to say, it is a concerning challenge as the programme does not cover a prevention of any threat to public health even after it has been identified. This raises serious and valid questions on the general healthcare and maintaining social health standards.

As for corporate group insurance schemes, as a part of employee benefits, they are more of a mass roll-out and do not provide customisation of benefits, for the entire family in particular. There is a lot of personal expenses at the time of surgery and hospitalisation. These schemes do not consider family health history and yes, the brutal part is that this coverage is terminated the moment you quit the firm.
Similarly, with hidden clauses and lack of comprehensive care, independent health plans too sometimes put forth unpleasant surprises which one only comes to know about at the time they are needed the most.

Not only do these surprises affect the patients and their families monetarily, they also take away the earlier perceived comfort and peace of mind. So no health insurance is a complete assurance overall! Well, that’s not entirely true.
And why exactly?

Because eHealth is here to help.

eHealth brings in another health gift in a technology carrier to address the issues we read above. Along with providing a broad range of health-related services, eHealth facilitates its eHealth cardholders to avail a complete range of healthcare services at a reduced price and a friendly premium. This minimise the financial burden on the patient’s shoulder and reduced his/her worries. Doesn’t that come as a great surprise? Now affordable care is accessible to everyone irrespective of the socio-economic levels.
But that is not all. While availing other benefits which eHealth provides, the cardholders accumulate loyalty points on their spend. Once they have a sufficient number of points accumulated, they can convert them into a monetary value and use it to pay their premiums. In a way, it is like an almost-free insurance scheme where the patient has to pay a nominal, if not zero, premium to enjoy continuous health benefits. And this…makes the surprise better.

Most importantly, in addition to minimising the insurance expenditure of the eHealth cardholders, eHealth assured them of a protection against unwanted surprises. And yes, there are no hidden clauses.
A good health and thus a proper health insurance are a basic right of every citizen. eHealth ensures that they are able to claim this right thoroughly and conveniently, whenever they need. Its intervention in the field is going to be a disruptor for how the process of insurance claims and coverage has been working traditionally. With an ease of claim and lighter premium liabilities, it is sure to widen the reach and spread the awareness of medical insurance among people. So the breaking news is–good health is lighter on pocket now.

Leave a Comment